At MCR Global Inc. we believe:

• Quality health care requires access to vital medical information on demand.
• Consumer driven as opposed to provider driven information technology will prevail.
• Privacy, security, confidentiality and on line access to the PHR are paramount.
• My e PHR systems™ is the “silver bullets” that will accelerate consumer empowerment and engagement throughout global healthcare delivery systems.
• Consumer engagement will be enhanced when utilizing a PHR designed to empower consumers and caregivers as they navigate through the daunting healthcare system.
• Use of the PHR will lead to knowledge-based assessments and improved clinical outcomes.
• Access to the PHR during a medical emergency or disaster will reduce adverse events and cost
• Consumers want a global interoperable on demand crisis response transmittal service
• PHR will dramatically improve efficiency of care for providers and financial outcomes for payers
• Caregivers will have “peace of mind” knowing the loved one’s PHR is accessible to emergency responders wherever and whenever they need emergency medical care.

Furthermore, we believe information technology in healthcare has the ability to transform our current health segments into a true healthcare system that serves the needs of all consumers and brings “ point of need” information to healthcare providers and first responders who are responsible for the treatment of health care seeking consumers. Person-Centered Services will offer a variety of technologies that will enhance the health care delivery systems throughout the world and deliver higher quality health care levels and improved outcomes.

We seek to promote the importance of consumer empowerment, engagement and meaningful input in the emerging electronic medical record (EMR) and personal health record (PHR) industry by seeking to change the traditional mindset of a patient metric health care IT approach to a person-centered value-driven approach. This approach, we believe has the as potential for becoming the “linchpin” for health care consumers to gain a foothold in a provider-driven system of Information Technology that dominates the healthcare system

We hope My e-PHR systems™ will accelerate a process of consumer advocacy since we envision the PHR will become main stream as the future of digital technology replaces paper in a fast pace throughout the global health care industries. Indeed, our innovation may be one of just a few consumer “toolkits” that will emerge to foster consumer engagement and empowerment in the evolving health care industry.

Empowerment and Self-Efficacy- Primary Principles and the ESSENCE of our Products and Services:

Involvement in one’s own medical care also involves the closely linked concepts of patient empowerment and self-efficacy. In general, empowerment can be thought of as the process that enables people to exert control over their lives and their destiny. It is closely related to health outcomes in that powerlessness has been shown to be a broad-based risk factor for disease. Studies demonstrate that people who feel “in control” in a health situation have better outcomes than those who feel powerless. Similarly, self-efficacy is a person’s level of confidence that they can perform a specific task or health behavior in the future.

Clinical studies show that self-efficacy can be most predictive of improvements in patients’ functional status. Perceived self-efficacy was shown to play a significant role in smoking cessation relapse rate, pain management, control of eating and weight, success of recovery from myocardial infarction, and adherence to preventive health programs.

A consumer-focused, value-driven model will enhance healthcare quality outcomes, reduce adverse occurrences and save a significant amount of consumer cost for health care.